Richard Guy, PhD; Founder & CEO, Dynamite Veterinary Marketing; Co-owner, Yolinda Animal Hospital
If Your Website Is A Thorn In Your Side; Yet Another Expense; In Fact, Anything Other Than A Client Acquisition Machine, Then
You Need To Sit Down Right Now And Read This Critical Material
Dear Veterinary Practice Owner,
I understand your desire to build your practice. I know you have a website, and that right now you probably consider it just another expense and another distraction from the practice of medicine. I also understand that you don’t have a way to accurately measure exactly how effective your website is at bringing you new clients. Many veterinary practice owners grapple with these same problems. My veterinarian wife and I did too, for a time (we own a veterinary practice together).
Lately, I’ve spoken to many practice owners about Internet marketing, and a lot of what they had to say was very familiar. How many of the following have you heard…?
Extravagant Promises of Website ‘Experts’
I too have read the ads and taken the phone calls of self-styled ‘experts’, trying to pitch everything from search engine optimization to pay-per-click management to website design. Some of these people claim to be calling from big companies like AT&T and Google. All make extravagant (and unsubstantiated) claims, like how they can easily rank your website on the first page of the Google results, and how this will result in you being buried in business.
Massive Upfront Costs
Veterinary Practice News reported in 2009 that the average veterinary practice website costs in the region of $4,000 to $15,000!!! It’s as if the people who sell them think the average veterinary practice owner has that kind of money just ‘hanging around’! Really?!
Mysterious Monthly Fees
As if $4K – $15K upfront wasn’t enough, there are the monthly fees too – ‘hosting’, ‘updating’, ‘optimization’, ‘management’…what do those words actually mean…? Exactly how do those maintenance services add value to your practice…?
Absolutely NO Guarantee
You and I both understand that, despite what clients may demand, in medicine there can be no guarantees – there’s just too much outside of your control for you to be able to guarantee the outcome. You’d think the people who sell websites could guarantee their product though, right? I mean, either the site is appealing to potential new clients or it’s not. And since they claim how experienced and accomplished they are, you’d think they know…? Apparently not. They really do expect you to take on ALL the risk when you hand over that $4K – $15K.
Impossible To Accurately Quantify How Well The Finished Site Is Working
I’m sure that you survey new clients to ask how they heard about you: “Referral”; “Hospital Sign”; “Internet”. I do, too. Many clients write “Internet”, but it’s a very imprecise answer. Was that particular new client indeed compelled to call you by the content of your website, just like the salesperson promised? Or did they use the Internet only for driving directions? How can you tell? Answer: you CAN’T, which means you have no idea how your website is working for you. This is no different to treating a cat for kidney disease without doing any blood work to monitor how the kidneys are doing. And just like you learned in veterinary school, “if you can’t measure it, you can’t manage it”.
There is a Better Way
There’s a much better way to solve these problems, without any upfront cost (or ‘buy now, pay later’ offer, or financing deal). The solution lies very much ‘outside-the-box’. It took an open mind and significant innovation to realize.
To learn more, check out my FREE white paper. Here are just three of the things you’ll learn:
- How To Accurately Measure How Your Website Is Performing
- A Zero Risk Way To Outsource Your Internet Marketing
- The #1 Marketing Mistake That Veterinarians Make
To get your FREE copy, enter your e-mail address in the box below.
Talk to you soon,
Richard Guy
Owner, Dynamite Veterinary Marketing and co-owner, Yolinda Animal Hospital
